Danieli, Richmond: The Gelateria With London's Thickest Hot Chocolate

Place — Danieli

By James B. Stoney, Editor ·

A long-standing family-run Italian gelateria and chocolate shop on Richmond's ancient Brewers Lane, famous for its viral spoonably-thick hot chocolate — and, quietly, for some of London's best gelato.

Danieli on the Green, Richmond — the pale-mint chocolate shop on the corner where Brewers Lane meets Richmond Green, with 'DANIELI on the Green — Fine Chocolates' lettered on the glass door and a small pavement café to one side
Image: Danieli on the Green, Richmond

Brewers Lane is one of those streets that shouldn't survive and somehow does — an ancient, narrow, cobbled alley running between Richmond Green and the town's main shopping streets, too small for cars, lined with the kind of independent shops that rising rents usually kill. On the corner where the lane meets the Green sits a chocolate shop; a few dozen metres along the lane sits a gelateria. Both are Danieli, and between them they have made this tiny thoroughfare one of the more quietly delicious addresses in London.

Twenty Years on a Lane

Gelateria Danieli on Brewers Lane, Richmond — a narrow cobbled alley strung with festoon lights, the gelateria's ornate gold-scrolled sign hanging above a pale shopfront with small round pavement tables and leather-topped stools
Photo: Vitae — Gelateria Danieli, Brewers Lane, Richmond

Gelateria Danieli has been here since 2005 — long enough to have become part of the fabric of the place rather than an arrival on it. That longevity is the first thing worth noticing about it. In an era when independent food businesses come and go within a season or two, a family-run gelateria that has held a spot on the same lane for two decades is its own kind of achievement, and it lends the place an unforced authority. This is not somewhere chasing a trend; it is somewhere a trend happened to find.

The Hot Chocolate

Danieli's viral thick hot chocolate — a small glass cup of deep, glossy dark chocolate so thick a spoon stands almost upright in it
Image: Danieli, Richmond

The trend, when it came, was the hot chocolate. Somewhere in the last couple of years it became one of those things the internet decides to love — filmed and re-filmed, routinely crowned "London's thickest." The claim is not marketing hyperbole; the drink really is extraordinarily thick, closer to a warm dessert than a beverage, thick enough that people eat it with a spoon. What lifts it above gimmick is that the substance matches the spectacle. It is ground in-house from dark chocolate, made from a short list of ingredients, dairy-free by default, and priced at only a few pounds — the rare viral food that is both genuinely good and genuinely cheap, rather than a disappointment you queued for.

The Gelato

The gelato, which was the original point, has not been eclipsed by its famous sibling. The range is notably thoughtful about dietary needs, with dairy-free and other options worked through it, so that the pleasure isn't reserved for some and denied to others. It has a following of its own, spoken of in the same breath as London's best — dense, intensely flavoured, made with evident care. The hot chocolate may be what draws the queue, but the gelato is what has kept the regulars coming for twenty years.

Two Shops, One Lane

Danieli's bespoke pale-blue chocolate gift boxes tied with pink ribbons on a glass counter above trays of foil-wrapped and cocoa-dusted chocolates
Photo: Vitae — Danieli on the Green, Richmond

The chocolate shop is the second act. It occupies the corner where Brewers Lane meets Richmond Green, a dedicated Danieli site that shifts with the seasons — ice cream and chocolate in the warm months, and in winter a small treasury of chocolates and drinking chocolate. That the two sit barely twenty metres apart on the same short lane gives the whole enterprise a pleasing geography: a little Danieli territory staked out across one of Richmond's prettiest passages.

A Small, Perfect Pleasure

It is worth being honest that this is a small pleasure rather than a grand one. You do not come to Danieli for a meal or an occasion; you come for a cup of something remarkable and a scoop of something excellent, to be carried the few steps to the Green. The shops are tiny, the fame means queues at the wrong moments, and the whole thing occupies perhaps twenty minutes of a day. But that is exactly its charm. Not everything need be a destination restaurant or a landmark hotel. Some of the best things a place has to offer are precisely this scale.

Within this edit, Danieli is the small, sweet heart of Richmond — the independent, long-standing, quietly perfect spot that a neighbourhood is lucky to have and a visitor is glad to find. It has the viral moment, but it is not built on it; strip away the online fame and you are left with what was always there — a gelateria that has done a simple thing well for twenty years, and a lane the better for it.

For anyone stitching a wider Richmond day around a stop at Danieli, the Reset Series guides and the Reset Companion are a natural pairing for the small, considered pleasures a good afternoon in the town tends to be built from.

Related reading: The Poppy Factory: The Home of Remembrance · Tower House: The Restaurant Worthy of the View · The Wallace Collection: The Museum Hiding in Plain Sight

Vitae Lifestyle Scorecard

  • The hot chocolate9.5 / 10
  • The gelato9.4 / 10
  • The value9.4 / 10
  • The charm9.3 / 10
Overall9.4 / 10

Who it's for

  • Anyone who wants to try the viral 'spoonable' hot chocolate and find it genuinely lives up to the hype.
  • Gelato lovers, especially those with dietary needs — dairy-free and other options are well catered for.
  • Visitors exploring Richmond Green and its lanes who want a small, perfect, affordable treat rather than a full sit-down stop.

Questions

What is Danieli in Richmond?

Danieli is a long-standing, family-run Italian gelateria and chocolate business on Brewers Lane, an ancient cobbled alley by Richmond Green. The gelateria, at 16 Brewers Lane, has been there since 2005, and a second Danieli chocolate shop sits on the corner where the lane meets Richmond Green. It's known for artisan gelato and a viral thick hot chocolate.

Why is Danieli's hot chocolate famous?

It went viral online for being extraordinarily thick — often called 'London's thickest' — closer to a warm dessert than a drink, thick enough to eat with a spoon. It's ground in-house from dark chocolate, made from a short list of ingredients, dairy-free by default, and costs only a few pounds, making it both a spectacle and genuinely good value.

Where exactly are the two Danieli shops?

The gelateria is at 16 Brewers Lane, partway along the lane, and the chocolate shop is on the corner where Brewers Lane meets Richmond Green — the two sit around twenty metres apart on the same short cobbled lane. Both are a short walk from Richmond town centre and station.

Is Danieli's gelato good for people with dietary requirements?

Yes — the gelato range is notably thoughtful about dietary needs, with dairy-free and other options available, so the pleasure isn't limited to some. It has a strong following in its own right, spoken of among London's best.

Who runs Danieli?

Danieli is a long-standing, family-run independent business that has operated on Brewers Lane since 2005. For current details, the shop's own channels are the best source.

Is Danieli worth visiting?

If you're in Richmond, yes — it's a small, affordable, genuinely excellent treat rather than a full outing. The hot chocolate and gelato are both first-rate, and the setting on a historic cobbled lane by the Green adds to the charm. Expect queues at busy times given its viral fame.

This article appears in Edit No. 22 — The Richmond Edit